Monday, November 4, 2019

Adn vs. Bsn

Mehul Sanghavi Grand Canyon University NUR 430V-(237) Dana Martyn, RN, MSN May 5, 2013 INTRODUCTION Nursing comprises the largest health care workforce in the United States. According to the Health Resources and Services Administration survey, there are more than 3 million registered nurses (RN) nationwide. The survey also shows that 50. 0% of the workforce holds a baccalaureate (BSN) or graduate degree while 36. 1% earned an associate degree (ADN) and 13. % a diploma in nursing (AACN, 2013). There are multiple pathways available for one to become a nurse. Today, the ADN and BSN degrees are the most common pathway selected by future nurses. This paper’s primary focus will be to comprehend the competency differences of a nurse with an Associate’s degree in Nursing (ADN) vs. Bachelor of Science degree in Nursing (BSN). ADN OVERVIEW The Associates degree of nursing was developed during the World War II around the 1950s to aid in the nursing shortage. Mildred Montage, is credited with the creation of the ADN program (Clainberg, M. (2013). It was in her doctoral dissertation, Dr. Montag who studied at Adelphi University proposed educating a technical nurse for two years to assist the professional nurse, whom she envisioned as having a baccalaureate degree (Clainberg, M. (2013). The ADN program provides core nursing curriculum with emphasizes on clinical skills. The ADN program, with its limited credit hours vs. BSN focused only the basics of leadership and management in terms of ancillary staff supervision. The ADN programs do not focus on nor does it prepare nurses for graduate study. It does allow entry into registered nursing after successfully clearing the NCLEX-RN board exam. BSN OVERVIEW The first baccalaureate nursing (BSN) program was established in the United States at the University of Minnesota. The school opened in March 1909, offering a three-year program in which four students were enrolled (University of Minnesota, 2013). The baccalaureate phenomenon caught on slowly and did not gain much momentum until after World War II primarily due to its length. Most baccalaureate programs are now 4 academic years in length, and the nursing major is typically concentrated at the upper division level. Baccalaureate nursing programs includes all of the course material covered in associate degree and diploma programs plus a more in-depth coverage of the physical and social sciences, nursing research, public and community health, nursing management, and the humanities. The additional course work enhances the student’s professional development, prepares the new nurse for a broader scope of practice, and provides the nurse with a better understanding of the cultural, political, economic, and social issues that affect patients and influence health care delivery. To prepare nurses for this multifaceted role, several components are essential for all baccalaureate programs. These components are liberal education, quality and patient safety, evidence-based practice, information management, health care policy and finance, communication/collaboration, clinical prevention/population health, and professional values (AACN, 2008). CASE SCENARIO The following patient scenario will describe how nursing care or approaches to decision-making may differ based upon the educational preparation of the nurse (BSN versus a diploma or ADN degree) Case study: Patient is a 40 year old Native American male with past medical history significant of Type II Diabetes, hypertension and hyperlipidemia. Patient is non compliant with medications and presents to the hospital with a complex foot ulcer. He’s now status post incision and debridement and will be discharged home with a wound vac, prescriptions and follow-up appointments and referrals. RNs with all educational pathways are qualified competent to provide acute care for this client. An ADN nurse will educate the patient on the disease process, wound care, the impact diet, activity and medication compliancy will have on clinical outcome. A BSN nurse with additional education employs evidence based practice and critical thinking skills will collaborate with the interdisciplinary team and involve additional consults: Diabetic Educator, Dietitian, Wound Care Nurse, Social worker and Case Manager to evaluate the need for additional resources available to the patient in the hospital and the patients community setting such as setting up referrals for home health nurse and wound care clinic and resources to discounted prescriptions plans. CONCLUSION Graduates of entry-level nursing programs (BSN, ADN and diploma) sit for the NCLEX-RNÂ © licensing examination. The fact that new nurses pass the licensing exam at the same rate does not mean that all entry-level nurses are equally prepared for practice (AACN, 2012) The NCLEX tests for minimum technical competency for safe entry into basic nursing practice. Quality patient care hinges on having a well educated nursing workforce. Research has shown that lower mortality rates, fewer medication errors, and positive outcomes are all linked to nurses prepared at the BSN and graduate degree levels. The nation’s Magnet hospitals, which are recognized for nursing excellence and superior patient outcomes, have moved to require all nurse managers and nurse leaders to hold a baccalaureate or graduate degree in nursing by 2013 (Rosseter, 2012) . BSN provides additional education which will allows nurses to enter in various other specialties such as education, leadership, research and development, interdisciplinary collaboration, community and public health, and graduate studies, advance nursing practice and nurse anesthesia. REFERENCES American Association of Colleges of Nursing, Creating aHighly Qualified Nursing Workforce (2012). Retrieved from http://www. aacn. nche. edu/media-relations/fact-sheets/nursing-workforce Clainberg, M. (2013). History: school of nursing:adelphi university. Retrieved from http://nursing. adelphi. edu/about/history. php Creasia, J and Friberg, E (2011). Conceptual Foundations: The Bridge to Professional Nursing Practice, 5th edition, Elsevier Mosby Rosseter, R. (2012, 10 24). The impact of education on nursing practice. Retrieved from http://www. aacn. nche. edu/media-relations/fact-sheets/impact-of-education Univeristy of Minnesota (2012, 02 12) History: School of nursing. Retrieved from http://www. nursing. umn. edu/about/history/index. htm

Saturday, November 2, 2019

Doctorate of Business Administration (DBA) - No Specific subject yet Thesis Proposal

Doctorate of Business Administration (DBA) - No Specific subject yet - Thesis Proposal Example As experience has it, with a sudden change of that person, system appears back firing than functioning as per the previous standards. Despite the Drills, SOPs, Regulations, besides all the money and material benefits, the work force seem capable of disrupting the harmony and productivity of the system. Though, previous century witnessed enormous research in this regard. Management techniques have been revolutionized than 20th century methods, with increased economic incentives and social securities / assurance to the working force, yet it appears that Human element still tops complicating the Business triangle. With huge investments in personality development and skills honing, management transformation and all necessary amendments in coercion removal, still some irritant asks further pondering upon. The point offers a food for thought to further explore and work upon the Human and system factor to overcome flaws and suggest ways to help gear up the business machinery in forward motion. Reasons for deterioration on part of any organization may be attributed to both the linear or parallel way between management and work force. Partly the rigidity of the system and its requirements and partly Socio – Psycho make and type of the stake holders may be blamed. System’s Inability to drive and demand output through systematic checks and â€Å"will and skill matrix† of the persons involved running matters also affect the cohesiveness of the system. Ease of access to info and layered complexity of the life, where, tensions control attitudes, do have a part in play. Change, certainly is the hardest of idea to enforce as Jack Welch would have put it â€Å"Change Yourself Before†¦Ã¢â‚¬ ¦.† R’aisen Detre calls for re evaluation of the existing management practices and re defining these outmoding norms amid transnational competitive work environment. Probably that’s why management level

Thursday, October 31, 2019

An IT security consultant Essay Example | Topics and Well Written Essays - 750 words

An IT security consultant - Essay Example This paper will explain four methodologies and how they can be used to protect an organization’s system from being vulnerable. Firewall A firewall is the first in line of a network’s defense mechanisms, which can either be a software application or hardware device. It keeps unauthorized people from accessing the organization’s network by blocking selected outbound or inbound traffic (Vacca 2009). Depending on the implemented type, the firewall allows the network administrator to determine the traffic to be let out or in of the network, and also restricted to specific domain names or IP addresses. There are four firewall mechanisms including application gateway, proxy server, circuit level gateway and packet filtering gateway. With the packet filter, traffic flow into or out of the network is intercepted and evaluated against the rules given by the administrator. Filtering is based on the criteria that the packet filter is able to access the destination and source ports, as well as their IP addresses (Christey 2007). The circuit level gateway bars all inward traffic to any other host, with the exclusion of itself. The client machines within the organization and the circuit level gateway establish connectivity via software run on the clients’ machines. ... The application gateway is a type of proxy server. After internal clients connect to it, it determines whether or not to establish the connection, then connects to the destination machine. All communications are routed from the client to the application gateway, then application gateway to destination machine. Since the gateway is the address viewed by the outside world, the internal network is kept safe. Encryption Encryption is the process of converting information in a way that cannot be understood by unauthorized people (Ardi, Byers & Shahmehri 2006). The information is converted into an unreadable form called ciphertext, and decryption is required to convert it back into its initial for by the recipient. During encryption, the information is encoded into ciphertext using encryption algorithms. An encryption key determines the way the information is encoded. Encryption schemes require algorithms for key-generation in order to produce keys randomly. By use of a decryption algorith m that needs the correct secret decryption key, the authorized party can decode the ciphertext. Key algorithms undo the encryption algorithms’ work. Encryption protects data both in transit and at rest (Zittrain 2008). Data in transit comprises that being transferred across networks like mobile phones or the internet. Data at rest includes files stored on storage devices and computers. Encryption makes it difficult to intercept data on transit, while securing that which cannot be physically kept from being accessed by unauthorized persons. In the case of data at rest, it remains safe in incidents of laptop and back up devices theft. The safest practice is to apply encryption at the time of

Tuesday, October 29, 2019

Company law Essay Example | Topics and Well Written Essays - 2500 words - 1

Company law - Essay Example It implies that if somebody starts a business as a limited liability company, the company is regarded as a legal entity with a separate legal personality, which signifies that a company is different from its owners, employees along with shareholders. This in turn assures the advantages of ‘corporate veil’ to the company, wherein the owners, employees and shareholders are directly charged with the damage claims or tort claims caused due to their misconduct or irresponsible conduct with the name of the company. The Salomon principle in this regard emphasises that a company only provides grounds for individuals to act in its behalf and thus, charges in lieu of the tort laws should be treated in a way that makes the decision makers directly, personally and professionally liable for the damages1. In this regard, it has often been argued and has subsequently been under stern arguments that the tort creditors of a subsidiary company holding limited liability shall be deemed as ineligible to obtain the benefits from Salomon principle. It is worth mentioning in this context that because tort creditors are also recognised as involuntary creditors and fall into the classification of unsecured stakeholders2. The case rule in Adams v Cape Industries plc plays an influential role in this context wherein it affirms that employees of subsidiary companies, as involuntary creditors and also as tort creditors should be considered as eligible to demand damage compensations from the parent company. In is in this context that the application of Salomon principle is regarded as unjust in respect to the tort creditors where the parent company bears a rational degree of ‘duty of care’ to protect the interests of its subsidiary tort creditors3. Emphasising this particular issue, the discussion henceforth intends to discuss about the applicability of Salomon principle in the company law. Moreover, the discussion will also emphasize on the various aspects on the basis of which Salomon principle is regarded to be unfair for tort creditors of a subsidiary company. Solomon Principle and Tort Creditors of a Subsidiary Company As mentioned above, the Salomon principle has been developed from the case ‘Salomon v Salomon & Co, Ltd’. The Salomon principle implies that corporate decision makers should be legally entitled to compensate the damages suffered by the stakeholders of the business due to their misconducts or ignorance to ‘duty of care’, as per the relevant tort law. These companies are regarded as private and should be registered under the Companies Act 1862. In this regard, a registered company is determined to possess a separate legal entity as per the Salomon principle, which differentiates the statue of such a company from its shareholders, employees and other individuals associated with it. In this context, a company incorporated under the Companies Act 1862 is treated as an independent individual possessing its own respective rights along with liabilities that are different from the rights and liabilities owned by its decision makers, which further justifies the application of corporate veil in segregating the liabilities of individuals from that of the company as separate entities. There are various instances where the principle of

Sunday, October 27, 2019

What Are The Psychological Causes Of Crime Psychology Essay

What Are The Psychological Causes Of Crime Psychology Essay During the 19th century the concept of an influence of the biological factors on criminal behaviour was strong, due to Charles Darwin publications of the theory of evolution. However, when considering criminological issues, biological and psychological explanations have been rejected for some time. It is worth noting, that in recent times there has been an increasing interest in studying the relationships of biological and psychological factors and criminal behaviour. (Lilly et al, 2007; 20) According to Reid (2006), there is no doubt, that the biological and social factors, especially their interactions are important in understanding and explaining the causes of criminal behaviour. Cesare Lombroso (1835-1909), Italian psychiatrist and anthropologist , is considered today as a father of modern criminology. During his research about criminals, Lombroso relied on a Darwins theory of evolution, to support his own theory, that criminals had not evolved as far as non-criminals. Furthermore, Lombroso compared criminals to wild creatures, who like their wild predecessors, had many atavistic traits, which made them more likely to behave like a wild animals. That was the reason, that Lombroso famously claimed that he had found the biological characteristics, which allows to distinguish criminals according to crimes committed by them. Consequently rapists were characterized by short-handed, narrow forehead, often blonde hair, abnormalities of the nose and in the genital organs area. Lombroso believed that repeat offenders are among those that may be considered criminals by birth, so the two types of criminals were distinguished as a result of his studies about the crimina l behavior. These were criminaloid and insane criminal. According to Lombrosos findings, criminaloid is a person, who is motivated by passion, what with other factors lead to criminal behavior. On the other hand there is an insane criminal, who is epileptic, psychotic, unfit to society, who cannot control his behavior.(Lilly et al, 2007;18-24; Einstadter 2006, 84) Lombrosos views were shared also by Raffaele Garofalo and Enrico Ferri, who stated that any criminal behavior cannot be explained without involving another factors, such as environmental or physic.(Ferri 1901) It is worth considering, that Lombrosos studies were widely criticized, because of showing significant overemphasize of biological causes, while an environmental factors seemed to be neglected by him. As it was stated in Wolfgang cited in Reid (2007; 88) The fears of these critics that Lombroso diverted attention from social to individual phenomena, reveal their basic misunderstanding of his work and its effects (à ¢Ã¢â€š ¬Ã‚ ¦). Lombroso served to direct emphasis from the crime to the criminal, not from social to individual factors Although Lombroso and other positivists had made the foundations for further scientific analysis of criminal behavior, but the effective crime prevention requires changes in the environment and the social structures, which are also important in an explanation of the causes of crime.(Williams,2008; 162) The physical approach of crime and human behavior, shows the assumption that function is determined by structure. The belief, saying that the crime is associated with body build, was introduced in the 1926 by Ernest Kretschmer,(Lilly 2007; 24-28) but the first real development of this issue begun with the scientific work of B. Sheldon in 1940. Sheldon connected psyche and body type with temperament. During his research, Sheldon introduced three body types: ectomorph- tall, skinny boned; endomorph- short, fat bodied; and mesomorph- athletic, well built. Main purposes of his research can be defined as a need of systematic study of human behavior and personality. Sheldon was further criticized about the way his sample was chosen. As it is stated in Cortez and Gatti, Sheldon picked only those persons, who could support his theory. His definition of three body types, has also been criticized because it was not precise enough to easily distinguish them. (Cortez, 1972;8). The next step in an explanation of criminal behavior is to take closer look at the history of the family just to find out, if whether the family has had a cases of criminal behavior. The early studies of family were conducted by Sheldon Glueck and Eleanor Glueck. Researchers concentrated on family history to find the possible explanation of criminal activity. But it is worth to remind, that the family studies have been discredited because it was not methodologically sophisticated enough to permit significant conclusion. Although there was a basic difficulty in family studies, which consisted of the impossibility to control the environment, the family was existing and developing, it was necessary to take further steps in an explanation of a correlation between family background and criminal behavior of ones. This inconvenience led researchers to introduce two other methods of studying genetic factors and criminality. Those studies included the environment , as the most important facto r affecting peoples behavior and leading to crime. Finally, aim of those studies were to find an explanation about the generations of violence and deviance within the families. Those two methods were studies of adoption and studies of twins.(Williams,2008; 139) Studies of twins were conducted by Karl O. Christiansen, who studied the occurrence of criminal behavior among twins in Denmark, between year of 1881 and 1910. Christiansen stated that if one of twins is engaged in criminal activity, the probability that the second twin will also do so was 35%, and only 12% if the twins were fraternal. His studies were continued and updated by Sarnoff A. Mednick and his colleagues, who concluded that genetic factors for some variables are linked with criminal behavior. Mednicks studies were criticized because of possibility of methodological errors, but finally were confirmed, despite of those errors occurrence there is an evidence of correlation between genetic factors and criminal behavior. (Burke 2009, 69-70) Another important issue in Mednicks research were studies of adoption. With his colleagues, Mednick conducted adoption studies in Denmark, using a sample of 72000 from Denmarks adoption registry. Mednick stated that the tendency to criminal activity was higher among those adoptees, whose biological parents were criminals. Moreover, research showed that there were much higher tendencies of criminal behavior in adoptees, who had both biological and adoptive parents engaged in criminal activity. His research undoubtedly proved that genetic factors cannot be ignored when explaining causes of criminal behavior. (Mednick et al, 1987; 67-80) Family studies were also a tool used to get the information about possible psychological explanations of crime. Early psychologists were focused mainly on intelligence traits. Research traced criminality in the same family through generations, showed that the mental retardation was the main cause of criminal behavior. It is worth to consider that one of the earliest explanation of the criminality in the middle ages, was demonology. People believed in evil spirits, which while possessing individuals, caused nasty behavior. Only exorcism seemed to be the right treatment, which could save possessed person from doing wrong things. In fifteenth century some beliefs arose that people, who were behaving badly, were actively cooperating with devil. In the enlightenment great discoveries about human body and mind were made, researchers started to be interested in human anatomy, physiology, neurology, medicine and chemistry. Causes of physical illnesses were discovered, and therefore researche rs applied that there must be reasons, which causes mental disorders. Those assumptions led to development of psychiatry, defined as the prevention, diagnosis and treatment in mental illnesses. According to psychiatry approach, each person is individual and requires specific treatment and an individual case study. William Healy was the first, who used the case study to explain delinquent behavior., and the case study seemed to be the only way to penetrate the ones background, concentrating mainly on emotional development. Healy and his associates showed that delinquents were more likely to have personality disorders than non-delinquents. Although Healy et al introduced and popularized the case-study method, their studies may be criticized because of using too small samples as well as giving too little information on the way of measuring the concepts and characteristics. . (Reid 2006; 102-103) Sigmund Freud (1856-1939) is widely known as the father of psychoanalytic theory. Freud introduced the concept of unconscious, and according to that, humans live with mental conflicts between desires and energies, the most basic instincts, which must be hidden because of societys morality. The natural drivers can often be expressed by some persons in some ways, usually indirect, to avoid reaction of others. Freud saw twofold nature of every human being- assertive and aggressive. Aggression could not be learnt, but rooted deeply inside the mind. That was the reason why Freud stated, that everyone have the criminal tendencies, but during the socialization process, people learnt how to control it effectively.(Myers, 1995; 462-465) According to Halarambos(1991), the psychiatric approach may be criticized for some reasons- the terms were vague, no definitions for most concepts were given and the most of data were subjectively interpreted by the researchers, as well as the research were ba sed on small samples.(Halarambos, 1991; 584-585). In 1985 year publication Crime and Human Nature authors James Q Wilson and Richard J. Herrnstein stated that there is a link between criminal activity and a level of intelligence, especially low. However authors were criticized because of stating that low level of intelligence and crime appear together in the same group, but there were no significant evidence that low level of intelligence causes criminal behavior.(Wilson 1985, 148-164). According to Benson not only people with low level of intelligence commit crime, but there are also very bright criminals, especially white-collar criminals , so when taking intelligence level to consideration, it is important to consider also type of the crime committed. However, those with lower intelligence level are more likely to be arrested, charged and convicted.(Benson 2009, 19-50) 4/4/2011

Friday, October 25, 2019

Elvis Essay -- essays research papers

On January 8, 1935 at 4:35 a.m., a little boy by the name of Elvis Aaron Presley was born to parents Vernon Elvis Presley and Gladys Love Presley in a two-room house located in Tupelo, Mississippi. Little did anyone know that this little boy would forever change the world of music and entertainment. Although this was a happy occasion for both of them, it was also a very sad one, too. Elvis had a twin brother, Jesse Garon Presley, who was stillborn just a couple of hours before Elvis himself was born. Elvis was named after his father, Vernon, and Vernon’s best friend, Aaron Kennedy. Elvis’s parents, Vernon and Gladys, married on June 17, 1933. Gladys was 21 and Vernon was only 17. His mother worked as a sewing machine operator while his father was farm hand. When Elvis was 3 years old, his father was convicted of forgery, along with two other men, for a hog they had sold. Vernon was sent to Parchman Prison where he served 9 months. Due to family hardships, Elvis and his family had to move to Memphis, Tennessee. Elvis was raised in a religious home. He grew up surrounded by gospel music. As a boy he sang with his local Assembly of God church choir, which emulated the style of African-American psalm singing. At age ten Elvis placed first in a school singing contest. He then began to teach himself the rudiments of the guitar. In 1949, Elvis was enrolled in the L.C. Humes High School in Memphis. The total combined salary of both his parents was a mere $35 dollars a week, but they managed. In 1953, Elvis graduated from high school and began working as a truck driver while he studied evenings to become an electrician. One day, while driving a truck for his company, Elvis noticed a sign that read, "Memphis Recording Service-Make Your Own Records. Four Dollars for Two Songs." This sign would change his life forever. II. Career Elvis decided he was going to record some songs for his mother as a birthday gift. Upon doing this, he impressed the studio manager with his unique vocal style. He demonstrated outstanding range and influences of African American music. This experience led Elvis to recordings with the studio’s owner, Sam Phillips through his record label, Sun Records. At the age of 21, he recorded his first songs for a major record label, the Radio Corporation of America (RCA). Included in these recordings, wa... ...is is regarded as one of the most important cultural figures of the twentieth century. So many people loved him, and he was an inspiration to many. IV. Comparison to an Important Person Today Elvis Presley was such a unique and influential person that it is hard to compare him to anyone today. In a way, he is in a class of his own. If he were to be compared to anyone in the spotlight today it would probably be someone like Garth Brooks. Garth Brooks is a country singer with thousands of fans around the world. Like Elvis, he has sold millions of records worldwide. Garth is in the music industry just like Elvis was. Although Garth is very popular, he cannot compare to the popularity of Presley. Presley still lives on as a legend today. He starred in 33 major motion pictures, and Garth hasn’t starred in any. It would be impressive to have someone in the spotlight today with the same fame and status as Elvis had. This concludes the story of the most famous and influential person of twentieth century popular culture. His name is Elvis Aaron Presley. His music and fame were, and still are, unprecedented. He is a legend that will forever live on in the hearts of many.

Thursday, October 24, 2019

Film “Dangerous Minds” Essay

After watching the film â€Å"Dangerous Minds,† I was in awe that it had given me an ‘extra’ motivation to thrive hard in finishing the course and eventually to become a well-respected educator in the near future. Lou Anne Johnson, who plays the main character in the story, turned out to be a beacon of light to her students when she became a full-time teacher to a group of hard-to-handle adolescents. Through her compassionate and caring attitude, Ms. Johnson was able to create an inviting atmosphere which is conducive to her student’s learning. She gave hope in an almost hopeless situation. She used non-traditional methods in order to captivate their attention and put them into the right studying attitude. Lou Anne utilized a reward system in order to challenge her students; she made use of chocolate bars and free theme park tickets to catch her high school student’s interest in learning which even caused them to learn how to use their library. She also presented their lessons in a manner her students can easily relate to. Ms. Johnson devised innovative lesson plans in order to maintain her class’s concentration on their topics. Although the administration was not in favor of this, she still insisted on continuing the new kind of approach in teaching. She proved that her students’ welfare is more important to her than the circulating policies of the school. The film demonstrated that everyone can teach, but not all can become a teacher. For a teacher not only teaches, but also inspires, leads and listens to the most intimate concern of her students. True enough, Lou Anne also tackled some of her pupil’s problems, wherein she made a home visit to his student (Raul) to inform his parents of how bright their son was in school. To his parent’s surprise, praises and upliftments were given by Ms. Johnson which changed his perspective in studying and even made him one of the achiever in their class. Without a doubt, the movie is a must watch. Not only to Education students but also to those who want to see the beauty in teaching. For being a teacher is definitely a noble profession. Kudos to all educators! Stand up and be proud!

Wednesday, October 23, 2019

Amazons Marketing Strategies

It also uses existing communication systems. Lastly it utilizes behaviors and mentalities. Combined, all of these aspects ensure that Amazon can grow a very successful company it also keeps it as strong as possible. Without some of these marketing strategies Amazon would not be what it is today. Throughout Amazons entire time, these have been some of the things that they have always looked for, in terms of trying to provide a great experience and market their company.Analysis: Starting off with freely proffers products and services. I think this is very important for Amazon to always have since there company relies on other companies selling on there site. Without the products and services that are sold on there site, think they would not be as successful as they are today. Amazons friendly interface provides the customers to feel like they are buying from a reliable source as well as feeling at ease while searching through the site.This is very important for Amazon, because many peo ple use it because It is so easy to buy produces from the site. Amazon as a whole scales extremely easily from large to small. This can make the company better in many different aspect. Not very many companies have this ability. Amazon exploits many products and recourses and it helps everyone. It helps the customers find what they need, it helps the companies gain popularity and helps Amazon to create a much better site as a whole.